Revsure Marketing

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Demand Generation

What precisely are demand generation programs?

"While customer acquisition is frequently a critical component, demand generation is focused on the entire customer lifecycle, from brand awareness, content syndication, and lead generation to lead nurturing and relationship marketing."

Through our centralized publishing hub IFP, Revsure Marketing provides access to 5.5M active business professionals specializing in HR/Marketing/IT and Business Management.

We run demand generation campaigns for our audience as a collection of content-driven campaigns aimed at establishing trust and value with both our clients and audience members…

Focus on a specific group of accounts.
Reach out to and engage new audiences
Increasing audience intelligence
Publicize new products or features.
Maintain long-term relationships
Create buzz about your brand.
Obtain new business leads
Boost industry credibility

None of these objectives have to work in isolation with Revsure Marketing. We can tailor an integrated solution that unifies your goals to power long-term engagement thanks to our flexible product suite.

Revsure for Professionals is our target audience.

AVAILABILITY OF AUDIENCE
  • 5.5M Active Users
  • IT; Human Resources; Marketing; Finance; and Business Management
  • US, EMEA, and APAC
Targeting
  • Profiling of Audiences
  • ABM
  • Data on Intention
  • Buyer Indications

Process of Demand Generation

Prospecting & Interest
  • Programmatic
  • Solus Emails
  • Native Marketing
  • Advertised Content
Lead gENERATION
  • Multi-Channel Content Syndication
  • Email Marketing
  • Social
  • Multi-Touchpoint Journeys
pr & Education
  • Thought Leadership
  • Editorial Support
  • Reports on Co-Branded Research
  • Takeover of the Category Hub
Response
  • Participated in Remarketing
  • Persona Evaluation
  • Nurture with Multiple Touches
  • Engagement Across the Entire Funnel

What is the process of our B2B demand generation services?

Content is a powerful tool for attracting, connecting, and sustaining your target audiences’ interests. You can convert this interest into paid, loyal customers and brand advocates by mapping your branded content against critical audience touchpoints and creating an optimized user journey.

We can help clients with an insight-led approach because our specialties are content and digital engagement. This entails using intent data as a foundation to create campaigns that deliver the right message to the right audience at the right time and in the right way.

This is known as content amplification, and it has helped brands all over the world achieve their marketing goals and exceed expectations for over 9 years.

How do we reach the right people?

Insights for Professionals (IFP) is our centralized resource hub that provides the most up-to-date content to our active membership of over 5.5 million professionals.

We can use IFP as a springboard to capture millions of buyer intent data points, which fuel intelligent data-driven campaigns on behalf of our clients in exchange for unlimited access.

Content marketing to power your demand generation engine

Anticipating and meeting your target audience’s information needs throughout their buyer journey is the key to effective demand generation.

We can deliver your content strategy using the most intelligent channels for successful content syndication as content specialists with a team of in-house copywriters.

It is about developing an engagement engine that integrates intelligent content marketing programs with digital touchpoints into a unified strategic approach.

Thought Leadership

Publishing content that positions your company as an authority in your respective fields is an excellent way to raise awareness and build trust in your market.

Utility

How does your content assist your target audience in their day-to-day work?

Creating cheat sheets, templates, and downloadable tools can help you provide tangible value to your audience.

Reports, infographics, and eBooks

Visual content is critical for capturing attention and providing easy-to-digest insights, knowledge, and reader value.

This type of content is also highly compatible with social channels, which can be used to supplement multi-channel strategies.

Long form vs. Short form Content

The key to successful content marketing is knowing what content to use and when to use it.

Content under 1,200 words is considered short form and is ideal for readers with limited time.

Long form content is essential for audiences who require more depth and insight.

How do we keep your marketing and sales on the same page?

Programs for Lead Nurture

Maintain engagement for a longer period of time and increase conversion rates.

Account-Based Marketing (ABM)

By focusing on the right accounts, you can keep all of your internal stakeholders on board.

Further Reading