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InboxNEXUS

As the B2B buying process relies heavily on independent research, brands have to ensure they achieve top of mind awareness during crucial purchase decision touchpoints.

InboxNEXUS campaigns are designed to drive B2B brand awareness through a multi channel approach to digital marketing and are geared towards improving brand recognition of your company within your ideal customer profile (ICP).

INBOX NEXUS

How does InboxNEXUS work?

We can activate campaigns across 3 main channels within an InboxNEXUS campaign:

• HTML Email Marketing
• Programmatic Display
• Paid Social Media

We recommend combining all 3 channels as they are mapped against our first party community (via our Insights For Professionals (IFP) platform) which currently has 4.1M active users.

Each channel plays a strategic part in the deployment of timely messages at critical touchpoints across different inventory sources to create an immersive B2B brand awareness campaign.

Within each campaign, we’ll tailor the phasing and objectives to drive not only impressions but also engagement, so that the people you’re advertising to are making a lasting connection with your brand.

HTML

HTML Email Marketing (or ‘list rental’) acts as our most disruptive channel as it reaches the inbox of an individual who fits your ICP from our first party community.

Once we have your HTML file, we’ll produce a preview within our bespoke email service provider and embed all of the required tracking links.

We’ll then put your HTML creatives through a series of email deliverability and preview formatting tests prior to launch, while providing subject line and HTML optimization ideas to drive a higher volume of opens and clicks.

Finally, the campaign will launch to a guaranteed volume of first party recipients and after 48hrs, we’ll provide you with the statistics involved in your campaign.

PROGRAMMATIC DISPLAY

Programmatic Display allows us to tap into the digital browsing habits of our Insights for Professionals (IFP) community because we map our IFP eco-system and site structure to the display landscape for activation.

By profiling preferences and tracking content consumption habits throughout a user’s lifetime as an Insights For Professionals community member, we’ve cultivated a deep understanding behind which topics captivate interest.

Through predictive analytics, we are then able to pin point at what time they are likely to be in-market for certain solutions.

It’s this behavioural profiling that allows us to retarget sub-sections of our first party community on behalf of our advertisers, without needing any time to learn about the audience.

We combine the power of that first party targeting with strategic third party sources and in-depth contextual targeting to continually optimize towards Programmatic Display standards, including minimum viewability and CTR metrics.

PAID SOCIAL

With HTML focussing on inboxes and Programmatic Display focussing on browsers, we add Paid Social activity to build a B2B brand presence within an individual’s social news feeds to support the success of InboxNEXUS campaigns. Layering up digital touchpoints like this creates a more immersive experience while subtly sustaining brand exposure keeping your brand front of mind.

Our in-house Paid Social team can deploy strategic Paid Social campaigns across Facebook, LinkedIn and Twitter to engage with our IFP social network of over 25,000+ followers.

We then leverage strategic B2B partnerships to drive scale, whilst implementing a variety of different campaign objectives to ensure we’re hitting impression guarantees and driving CTRs.

REPORTING
WEEKLY REPORTING

HTML

• Circulation
• Opens
• Open Rate
• Clicks
• CTR
• CTOR

Display
• Impressions
• Viewable Impressions
• Viewability %
• Clicks
• CTR
• vCTR

Paid Social
• Impressions
• Clicks
• CTR

 

End of Campaign (EOC) Reporting
• Media Summary
• HTML Performance Summary
• HTML Screenshots
• Programmatic Display Targeting Analysis
• Programmatic Display Set Analysis
• Programmatic Display Banner Format Analysis
• Programmatic Display Territory Analysis
• Programmatic Display Audience Analysis
• Programmatic Display Keyword Analysis
• Paid Social Channel Analysis
• Paid Social Ads Analysis
• ABM Account Activation*
• Visitor Insight**

 

*display only

**subject to having a pixel down before launch